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Product discovery is a disciplined practice that helps product managers move from assumption-driven thinking to evidence-based decision-making. Product discovery is understanding the pain points of your customers. It is about reducing risk, aligning teams around the right problems, and ensuring that what you build creates real value for customers and your business. Product discovery is broken into two major phases: identifying problems to solve and identifying potential solut

What happens when a legacy financial services firm decides to take control of its product delivery—but doesn’t yet have the muscle to do...